Doordarshan – National Perspective

Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organisations in the world in terms of the studios and transmitters. Doordarshan had a modest beginning with an experimental telecast starting in Delhi on 15 September 1959, with a small transmitter and a make shift studio. Over the years it has made significant contribution to accelerate socio-economic change, promote national integration and stimulate scientific temper. Further it strives to carry messages in its programmes on information technology, population control and family welfare, preservation of environment and ecological balance, highlighting the need for social welfare measures for women, children and the less previlaged. It also promotes games and sports as well as the artistic and cultural heritage of the country. In the year 2009 it completed its 50 gloriuous years of broadcasting and has become a leading TV organization.

Doordarshan had 67 Studio Centres for programme production, 1416 transmitters of varying powers providing TV coverage to about 92% population of the Country, and 35 Channels which includes 8 all India Channels, one International Channel, 11 Regional Language Satellite Channels and 15 State Networks.

Doordarshan – Karnataka

DD Chandana is one of the regional Channels of Doordarshan Network, Providing Programmes mainly in Kannada Language including different dialects / local variations.

The first city to have a Doordarshan Kendra in Karnataka was Gulbarga. On 3rd November, 1979 this was opened as a SITE continuity centre. BANGALORE, also known as the cultural capital of the State added a feather in its cap with the inauguration of a Doordarshan Relay Centre on 1st November, 1981. In fact this came as a gift of Rajyotsava to the people of Karnataka, which promised to show case the art, Culture, Literature and Development of the land and the people. The Regional Language Satellite channel of Karnataka Viz. DD-9 was launched on 15th August, 1991 itself. However this became a 24 hrs Channel only on 1st January, 2000. This came to be later christened as CHANDANA , which true to its name, has become the true cultural ambassador of Karnataka State.

Doordarshan Kendra, Bangalore (Bengaluru) is located on the northern side of the city of Bangalore. This Kendra has a studio complex consisting of Main Studio, Continuity Studio, Outside Broadcasting Van, ENG Production facility, Satellite Earth Station and 6 KW Digital Terrestrial Transmitter.

Since its inception, Bangalore Doordarshan has been striving hard to uphold the splendour and grandeur of the State in its various facets and dimensions. Today the Kendra telecasts not only in-house programmes of viewers’ choice but also airs sponsored and commissioned programmes. The Kendra is also duly performing the role of a Public Service Broadcaster over the years by telecasting various Educational, Empowerment & Entertainment based Programmes. Some of our Famous Programmes being Telecast in Doordarshan Chandana are Thatt Anta Heli (Kannada Quiz Show), Madhura Madhuravee Manjula Gaana (Invited Audience based Entertainment Programme), Shubhodhaya Karnataka (LIVE Chat show with Guests from Different fields of Expertise), Krishidarshan (Agriculture Program), etc.
Doordarshan Chandana has started new programmes like Campus Connect (Program on Students activities in College), Chitramanjari & Rangavalli (Film songs based Programmes), Weekend Comedy serial and daily Kannada Feature Films that has garnered viewers attention and is reflected in BARC ratings that has crossed 2 Crore Gross Impressions recently.

New Initiatives like Inter District Competition in Invited Audience Programme and Dance Competition among dancers from different Dance Schools in Karnataka are also in cards.